WaiCare Rebrand — A Clean New Identity
Tasked with refreshing an outdated and overlooked brand image, the goal was to create a modern yet timeless identity that strongly and effortlessly conveyed the organisation's core message. My role in the project was to take lead on creating a new logo package which ultimately saw a complete renewal of the old logo and the creation of a versatile yet cohesive icon/wordmark identity piece. The development of this new logo package was strongly influenced by an in depth review of the organisation's history and core values as well as being influenced by its core objective — to achieve instant and clear recognition and brand association throughout all its use cases.
Identity Design, Brand Guide, Rebrand, Publication Design, Collateral Design, Project Management
