Brand | Creative | Strategy
Design, Brand & Marketing Specialist from Auckland, NZ — now based in London, UK.
A passionate and proven Creative specialising in developing world-class brand identities and strategies, effective marketing collateral, and high quality print and digital assets.
Having held various creative and strategic positions within Brand and Digital Marketing, my professional and personal journey has rewarded me with a great understanding of both the creative and strategic sides of brand and business. This experience has equipped me with a keen appreciation for the delicate balance between strategy, research and analysis, and creative experimentation and execution. For me, purpose driven outcomes begin and end with your 'WHY' — no matter the journey you take, your WHY determines the direction you head in.
As a Creative, my strength lies in my ability to stand firmly goal–oriented on a macro level yet remaining agile and adaptable in order to quickly pivot and execute on a micro level. I always aim to embrace setbacks as an opportunity to learn and refine and wholeheartedly believe the job of a great communicator is to understand the wants and needs of all stakeholders and to facilitate the appropriate connections accordingly.
I am deeply passionate about thoughtful and timeless design and utilising the power of narrative and great story-telling to elevate meaning. In order to create lasting and impactful work, I look to the infinite gold there is to be found in all areas of life whether it be brands, architecture, human behaviour and psychology, nature, fashion, sport, photography, music, film etc.