Levi's Brand Case Study — Defining A Global Icon
This project took an extensive look at some of the characteristics and strategy behind one of the worlds most recognised brands. I researched key areas such as history, target market, advertising messages and marketing strategies as well as taking an in depth look at identifying the cornerstone points that any brand needs to strengthen to ensure success. These include brand essence, brand position, brand promise, brand personality and brand identity. At the conclusion of my research, I was tasked with collating, refining and presenting all my work in a cohesive publication that would serve to not only tell the story of Levi Strauss & Co. but to do so in a manner that is truly reflective of the brand.
Brand/Design Research, Brand Case Study, Publication Design, Copy Writing, Project Management
