ILU Product Presentation — Bringing Garments To Life
During my time as Brand & Marketing Coordinator at NZ menswear label, I Love Ugly, one of my core responsibilities was ensuring the brand’s high visual standard was maintained across all channels and points of interaction. As a retail company with a strong ecommerce position and online presence, we constantly sought out innovative ways to present our product in an enticing and attractive manner to our audience. The challenge of selling online is presenting product in such a way that you are able to tell a complete story without the benefit of utilising all the senses. By relying solely on sight, it is critically important to create visual content that shows a product clearly, honestly, in detail, from various angles and in a way that stimulates attention enough to make up for the loss of the other senses.
Art & Design Direction, Styling, Image Retouching, Editing — Photography by Toaki Okano
