ILU x MiGoals Notebook — An Inspiring Canvas For Growth
The undertaking of this project was a career highlight and especially fulfilling for me personally for several reasons. Firstly, taking end to end lead from inception gave me the opportunity to add my unique style and touch to every aspect of this project from concept development all the way through to sales and marketing. Secondly, this project was brought to life in a collaborative effort between two brands I have long admired as a creative deeply passionate about mindset and personal development. Since discovering the MiGoals brand in my final year of studying, I have been a happy, repeat customer and a big fan of their goal-focussed range of products. In 2020, shortly after taking on the role of Brand & Marketing Coordinator at I Love Ugly, I decided to reach out to MiGoals in hopes of sparking a relationship and potentially working on a joint project — by the end of the year I was privileged enough to see this intention brought to fruition.
In creating the ILU x MiGoals Notebook, I was able to provide other driven creatives like myself a product that aids in inspiring and facilitating goal-orientated action which, in return, continues to inspire me to chase more of this kind of work.
Concept Development, Product Design, Illustration, Project Management, Digital Marketing, Art & Design Direction, Editing — Photography by Toaki Okano (Studio) & Nathan Clark (Editorial)
