Six60's Greatest Hit — Social Media Campaign
I had the privilege of creating this March Madness style bracket campaign for Six60 in the run up to their historic Eden Park performance. The concept was to pit 32 of the band's greatest hits head-to-head over the course of 5 rounds with the last one standing being crowned the people's champ. The result — a fun, interactive campaign that gave Six60's loyal following a chance to vote for their all-time favourite song as well as provide valuable insight into public opinion of their extensive catalogue.
Concept Development, Digital Marketing, Social Media Design — Photography by Joel McDowell
